I know I should be concerned with SEOs and Sales Funnels and the whole Comment, Like and Share thing.
But you know what?
I don’t want to be in pole position on Google unless my clients put me there. I don’t want hundreds of fake Likes on Facebook from people clicking away for money, and who wouldn’t have a clue what my business stands for, or values.
My business is organic. I work best with people who relate to me, share my business’s values and like my work. I make my website attractive and easy to navigate if you go there, and a new Facebook Like gives me warm fuzzies.
Looking in my email box over the last few days has been a bit disappointing. Some examples:
“I tried to contact you many times by phone and couldn’t get through. How do you expect to get business when you don’t have many Facebook likes? Same applies to Twitter and Instagram. Why don’t you try this amazing site that gets you Likes. I did, and found it very useful. Cheers!”
The first few words sent a shudder of fear . I carry my phone with me always, and would hate to miss a call or text from a client. But reading on, I realised the sender probably hasn’t even taken notice of my phone number. They give a US number and a dodgy link to an obvious Like Farm. And I remembered I don’t even have a Twitter account.
” I check your website, Pink Ginger, and I see you are not on Page 1 of Google. I can put you here (insert fake image of my website in pole position on Google Page 1).”
Obviously, this emailer thinks Pink Ginger is my first name, which is rather disturbing. Who the heck has a name like that who isn’t a stripper…
I grow my business through honest referrals. I would rather have someone choose Pink Ginger Photography because they know my work. Or they know someone I have photographed, and and that client liked me and my business enough to recommend Pink Ginger Photography for their family celebration.
Maybe they have seen one of Pink Ginger Photography’s posts on a friend’s Facebook and go check out my Page for themselves. Maybe they joined my email list and love finding new photo tips and special offerings in their inbox, without feeling that they are being conned into buying something.
I ask for feedback from every job I complete, both to hear the good things, and to make the other things better. I do this because it feels right to build a relationship with clients who value my business and the values I work by.
A high SEO or hundreds of Facebook Likes won’t do this.
So I want to ask a favour.
Take a look at Pink Ginger Photography’s Facebook Page. If you can relate, give me a Like.
Or check out my website. It may not have a huge SEO but my work values are on display.